Final BA420 paper Essay Example | Topics and Well Written Essays - 1250 words

Final BA420 paper - Essay Example Due to this integral quality level 5 leadership is ranked at the highest level in the hierarchy of executive capabilities. The ranking of level 5 leadership above the all four levels of leadership indicates that a level 5 leader embody all the qualities of below 4 level. It means a level 5 leader would definitely be a highly capable individual focused towards contributing to the team resulting in him being a competent manager and an effective leader. However, besides all these qualities, he would possess the qualities of ferocious professional will, personal humility, and these two qualities are the core ingredient that makes an individual a level 5 leader. So much so that level 5 leadership is indicated through a formula as Humility + Will = Level 5 Leadership. These core ingredients of Level 5 Leadership are what make its different from all other leadership styles. All other leadership styles focus on the leader developing strong will to achieve the goals and on developing the abil ities to work along with the team while leading them but no other leadership style place its focus on humility of the leader like level 5 leadership do. ... n the next generation, comfortable with the idea that most people won’t even know the roots of that success traces back to their efforts.† This broad vision of a level 5 leader that is far beyond his personal gains and achievement is what makes this leadership style different and special. In addition, a leader of such vision is necessary and important for a company if it wishes to achieve a transaction from good to great because without such a leader a company will only be able to exhibit a consistent performance pattern instead of a growing one (Colllins,2001, pp.22). It can be summarized that a level 5 leader is an individual who is humble and modest in his dealing but with an unwavering resolve to make the company great with the confidence to share credit for success and accept blame for mistake. These individuals are disciplined and take responsibilities of their actions and concentrate on finding the right people to work with them so that they can setup a capable su ccessor for the organization. Section Two Jim Collins describes Colman Mockler, the CEO of Gillette from 1975-1991, as an example of level 5 leaders in his book â€Å"Good to Great†. Mockler served 17 years in financial administration of Gillette before being appointed as CEO and COO in 1976 by his predecessor Zielger. Although Mockler was very acumen in financial information and treasury of the company, he had not much experience to lead the company. That is why he had to â€Å"undergo a crash-training program on how to run the company and prove his leadership skills before Ziegler retired† (Mckibben, 2000, p 73-75). Mockler choose Stephens J Griffin, president of international division, as president to work along with him indicating his intend to continue with the geographical expansion started in

History and Principles of Education Essay Example for Free

History and Principles of Education Essay The principles which should control educational methods are to be sought in human nature. During a considerable period of early man life, life is helpless and ignorant and without strength and knowledge necessary it is difficult to maintain an independent existence (Painter, 1904). Therefore it is in this fact that renders education a necessity. Function of Education The function of education is to give the processes of physical and mental growth which assist and direct a person during the formative periods of childhood and youth. The end of education is complete human development which is attained by leading the several parts of man’s nature to a harmonious realization of their highest possibilities (Davidson, 1990). Aim of Education Education aims at developing a noble type of manhood and man has various duties to perform in the world which need special training and a wide range of knowledge. Education also aims to develop its subjects for their place in the established order of things. Its object is to impress upon each generation traditional ideas and customs and hence prepare it to take its place, in the established order of society. Elements of Education The two elements of education which are inseparable are development and acquisition of knowledge. Without development the individual lacks strength to grapple with the problem of life and without knowledge the person remains a cipher in society. (Painter, 1904) History of Education For the purpose of education villages in the ancient times had their schools, districts their academics, departments their colleges and principalities their universities. The wealthy in China made education respectable and popular as it opened the only road to political ambition as all officers of government had to study and pass examinations. The ancient classical nations, Greece and Rome are earliest representatives of European civilization as they contributed to Christianity and modern science and invention. Modern nation achievement and importance now demand recognition. Science has developed and made contribution to modern progress and commerce and invention has largely broken down narrow national prejudice. The history of education has left people with complete records of thoughts and achievements which have been incorporated in education. In education they mark an obvious advance upon the defective systems of the orient (Anthony Benson, 2003). In Greece, in the history of education two cities, that is, Sparta and Athens used records to complete a system of education which was developed. During this heroic age of Troy education possessed a single character which was patriarchial. The fathers trained the sons to physical strength and the mother trained the daughter on household duties and domestic virtues. Greece had a supply of luxuries for the market place and along with their wares; merchants also provided abundance of stories about customs and local traditions which formed part of education. Cultural patterns from distant lands were accepted and assimilated into their own as Greek civilization sought to assimilate the best from foreign lands and accepted views of people even if they were differing. The Greek knew literature, art, poetry, drama, music, rhetoric which was included in education (Anthony Benson, 2003). Education from the Reformation to the Present Time The reformation of the 16th century is the greatest event of education in modern history. It opened the literacy content of Greece and Rome which provided a new culture of education. The costly method of copying books by hand increased the sources of knowledge and brought it within reach to a lot of people who are readers. The Roman education was dominated by the family in the 753-272 B. C. and the father held the role of supreme authority. The family was the unit of the roman constitution, the custodian of ancestral tradition and the focal point of religious and educational activities. Cicero, one of the men in Rome, held Greek literary and philosophical education which he thought was useful and necessary in the basic educational curriculum of every roman citizen for them to be a contributing member of society. This way many roman citizen understood both classic Greek and Latin as well as Christian education hence it was a fine blend of both education systems ( Rowman Littlefield, 1976) Christian education led to increase in schools like county schools, town schools, Latin schools and university in protestant countries due to religion. The relation of Christianity to education came about when education of paganism was thought imperfect as it was controlled by the wrong principles and did not look at the worth of individual in all its fullness. Christian education is indebted to the Old Testament people which provided on how to live in a rightful way (Graves, 1915). After Jews returned from exile they established schools for the education of their children. In the early Sumerian civilization the Sumer’s achievement were the development of the system of writing and the formal system of education. The subjects of instructors were originally catechism and singing but reading, writing and arithmetic’s were added later. The 18th century witnessed a new movement which was characterised by human education which based its educational principles on nature only. Here education was important as in the mind of the enlightened philosophers it prepared people to live according to the principles of nature which used scientific methods. Education in 19th Century The field of knowledge had widened and was within reach by 19th century. Pestalozzi is an educational reformer since the reformation who did much to popularise education by devoting his life in the educational world. He was distinguished for learning and became the medium through which all that was best educational theory obtained permanent recognition. Principles of Education The principles of education intend to provide a foundation on how to develop and teach courses which should have long impacts on individual lives, as teaching and learning is the reason of a learning institution. These principles will guide the learning institution into the future. The learning institution should maintain a learning environment that values the process of learning as much as the knowledge taught. This environment should encourage independent thinking and divergent activities which inspires students and elevate them. The learners should be inspired to develop independent, interdependent life long learning strategies, nurture their aspirations, imagination and confidence and possess self determination with a realistic assessment of ones attitude and inclinations. Education should promote effective expression in many forms for making public meaning and personal skills for individuals to be able to communicate with others effectively. Education should increase knowledge and thinking of an individual to be able to think critically and conduct discipline inquiry in order to understand complexity and simplicity of ideas and to prioritise and make decisions. Reform and education innovation most be addressed in the context of universal principles of human nature as the goal of education is success. Curriculum of education should be vigorous with standards alighted and necessary resources, professional teachers and maintain the assessment and accountability system to be effective. Opinion Education is a vital part in human development and it is important in our day lives. The principles of education have to be followed for there to be effective learning. The learning institutions should hire staffs that have the relevant skills for knowledge to be administered fully. Education has evolved through many centuries through the Roman, Greek and Christianity ages. An individual who has educations should be able to solve problems because that person has analytical skills and problem solving skills which are acquired through education. Education is still evolving as new ways of learning are being discovered and the introduction of technology has made it easy for people to learn through programs which facilitate e-learning hence education is a continuous process. Reference Christian Education; Principles for The Twenty-First Century, Kregel Publication, ISBN 0825420237. Frank Pierrepont Graves, (1915) A Student’s history of Education, Macmillan Co. Francosco Cordasco, (1976) A Brief History of Education; A handbook of Information on Greek, Roman, Medieral, Renaissance, Rowman and Littlefield, ISBN 0822600676. Franklin Verzelius Newton Painter, (1904) A History of Education, D. Appleton and company. Michael J. Anthony and Warren S. Benson, (200) Exploring the history and Philosophy of Thomas Davidson, (1900) A History of Education, Constable.

The Chomsky On Language Acquisitions English Language Essay

The Chomsky On Language Acquisitions English Language Essay One of the greatest linguists of all times, Noam Chomsky asserts that language is innate. He wrote his famous book, Language and Mind in 1972, in which he proposed his famous theories on  language acquisition. In this book Chomsky wrote, When we study human language, we are approaching what some might call the human essence, the distinctive qualities of mind that are, so far as we know, unique to man. According to Chomsky, language is one characteristic that is unique to humans among all other living beings. Chomskys theories have made it easier to understand the evolution and development of the languages. Chomskys theories on language are based upon the importance of linguistics in modern sciences. According to him, to study languages, it is important study human nature that lies in human mind. Chomsky on Language Acquisition Noam Chomsky postulated that the mechanism of the language acquisition is derived from the innate processes. Innate is something which is already there in mind since birth. The theory proposed by Chomsky is proved by the children living in same linguistic community. Moreover, they are not influenced by the external experiences which bring about the comparable grammar. He thus proposed his theory on language acquisition in 1977 as all children share the same internal constraints which characterize narrowly the grammar they are going to construct. He also proposed that all of us live in a biological world, and according to him, mental world is no exception. He also believes that as there are stages of development for other parts of the body,  language development  can also be achieved up to a certain age. Innatism: Noam Chomsky The linguist Noam Chomskys views have had a tremendous impact on language acquisition theory and research. Chomskys transformation-generative grammar (TG) approach differed substantially from previous views of language learning. For Chomsky, the essential rules of grammar (everything we know about our language: phonology, syntax, morphology, semantics, etc.) lie hidden in the abstract deep structure of language. Deep structure rules are universal. Its not what the environment brings to the child but what the child brings to the environment. Chomsky claimed that children are biologically programmed for language and that language develops in the child in just the same way that other biological functions develop. For example, every child will learn how to walk (if there is nothing wrong with the child). The child doesnt need to be taught. Most children learn to walk at about the same age. For Chomsky, language acquisition is very similar. The environment makes a basic contribution in this case, the availability of people who speak to the child. The childs biological endowment will do the rest. This is known as the innatist position. Chomsky proposed his theory in reaction to what he saw as the inadequacy of the behaviorist theory of learning based on imitation and habit formation. Evidence seems very strong that children are by no means systematically corrected or instructed on language. Have you ever tried to correct the grammar of a three-year-old? Not many parents have been observed correcting their toddlers or pre-schoolers grammatical errors. When parents do correct, research has shown, they tend to focus on meaning and not on language form, often simply repeating the childs incorrect utterance in a more complete grammatical form. When parents do correct errors, children often ignore the correction, continuing to use their own way of saying things. A Social Interaction Model of First Language Acquisition The foundation of all language, according to Vygotsky, is social interaction. Vygotsky originated the notion that the most fertile environment for all early learning, including child 4 language acquisition, is found in what he termed the Zone of Proximal Development. The relation between thought and word is a living person. In the Vygotskian approach, children attempt to communicate, and in these attempts they learn language. Social interaction creates many opportunities for children to acquire the necessary social features of their native language: they learn how to use speech in different contexts, and they acquire the ability to know what to say to whom, when, and where. Consider the acquisition of various forms of requests. The zone of proximal development creates many opportunities for English-speaking children to realize that a request such as à ¢Ã¢â€š ¬Ã¢â‚¬ ¢gimmeà ¢Ã¢â€š ¬- can work with younger playmates and some siblings but may not work successfully with mom and dad. Older children learn more complicated variations of requests, such as knowing that à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Wouldnt you like toà ¢Ã¢â€š ¬Ã‚ ¦.?à ¢Ã¢â€š ¬- is a more polite way of asking à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Wannaà ¢Ã¢â€š ¬Ã‚ ¦?à ¢Ã¢â€š ¬- Second Language Learning It is clear that a child or adult learning a second language is different than a child acquiring a first language, both in terms of personal characteristics and conditions for learning. Questions to consider when trying to understand how second language learners learn are: 1. Does the learner already know a language? 2. Is the learner cognitively mature? That is, is she or he able to engage in problem solving, deduction, and complex memory tasks? 3. How well developed is the learners metalinguistic awareness? That is, can the learner treat language as an object (for example, define a word, say what sounds make up that word, or state a rule such as à ¢Ã¢â€š ¬-add an -s to form the plural)? 4. How extensive is the learners general knowledge of the world? This kind of knowledge makes it easier to understand language because one can sometimes make good guesses about what the speaker is probably saying even when the language carrying the message is new. 5. Is the learner nervous about making mistakes and sounding à ¢Ã¢â€š ¬-silly when speaking the language? 6. Does the learning environment allow the learner to be silent in the early stages of learning, or is he or she expected to speak from the beginning?5 7. Is there enough time available for language learning to take place, and is there plenty of contact with proficient speakers of the language? 8. Does the learner receive corrective feedback when he or she makes errors in grammar or pronunciation, or does the listener overlook these errors and pay attention to the message? 9. Does the learner receive corrective feedback when she or he uses the wrong word, or does the listener usually try to guess the intended meaning? 10. Is the learner exposed to language which is modified in terms of speed of delivery, complexity of grammatical structure, and vocabulary, so that it matches the learners ability to comprehend and interact? All second language learners, regardless of age, have by definition already acquired at least one language. This prior knowledge may be an advantage in the sense that the learner has an idea of how languages work. On the other hand, knowledge of other languages can also lead learners to make incorrect guesses about how the second language works, and this may cause errors which a first language learner would not make. Young language learners begin the task of language learning without the benefit of some of the skills and knowledge which adolescent and adult learners have. The first language learner does not have the same cognitive maturity, metalinguistic awareness, or world knowledge as older second language learners. Although they are developing cognitive maturity and metalinguistic awareness, they still have a long way to go in these areas, as well as in the area of world knowledge, before they reach the levels already attained by adults and adolescents. Most child learners do not feel nervous about attempting to use the language, even when their proficiency is quite limited. Adults and adolescents, on the other hand, often find it very stressful when they are unable to express themselves clearly and correctly. Nevertheless, even very young children (pre-school) children differ in their nervousness when faced with speaking a language they do not know well. Some children happily chatter away in their new language; others prefer to listen and participate silently in social interaction with their peers. Fortunately for these children, the learning environment rarely puts pressure on them to speak when they are not ready. One condition which appears to be common among learners of all ages though perhaps not in equal quantities is access to modified input. This adjusted speech style is sometimes called à ¢Ã¢â€š ¬-foreigner talk or à ¢Ã¢â€š ¬-teacher talk. Many people who interact regularly with language learners, such as experienced teachers, seem to have a sense of what adjustments are needed to help their learners understand. The  Nativist Position The best known and most influential proponent of the innatist position is  Noam  Chomsky.  In his famous  review of Skinners book  Verbal  Behavior  he pointed out that imitation and SR-theories of learning fail to explain how people come to produce sentences which they never heard before. He argues that cognition plays the decisive part in creating the ability to produce an unlimited number of sentences with the knowledge of a limited number of grammatical rules. He calls this ability  language competence  and distinguishes it from  performance, that is the actual use of language which  under the heat of communicative exchanges or when people are tired  may lead to the production of grammatically faulty sentences. Explaining language learning on a cognitive basis raises the question, however, how children come to know the categories and rules of grammar which they need for a creative production of sentences.  In that context the logical problem of language acquisition and the poverty of the input argument prompt researchers like Chomsky,  Fodor, and  Steven Pinker  to argue that languages are not learned like any other complex faculty (flying airplanes or doing complex mathematical calculations, for instance) but acquired on the basis of an innate knowledge of grammatical principles contained in  a  language acquisition device (LAD).  In later versions of Chomskyan theories the LAD is renamed  Universal Grammar.  The logical problem of language acquisition, which gave rise to the problematic distinction of language acquisition and learning,  is seen to lie in the fact that adult language generally is full of grammatically errors, unfinished sentences and similar handicaps w hich seem to make it impossible for the human brain/mind as a logical machine to extract from that sort of controversial input the right sort of grammatical rules. Observation of children and their parents reveals, too, that adults do not give children explicit instruction in rules of grammar (which would undo the logical problem of language acquisition). The protagonists of the nativist position of language acquisition aim to explain  first language acquisition, not  second language acquisition. Quite a few researchers in this camp doubt that UG (Universal Grammar) is available for second language acquisition. Some of them argue that UG may be available for second language acquisition up to a critical age only (early puberty) after which the plasticity of the brain would put an end to the beneficial workings of UG. We must remember, too, that  second language acquisition (SLA)  is different from  foreign language learning.SLA takes place in a target language environment and provides the learners with plenty of language input in contextually meaningful situations. In contrast foreign language learning takes place under extreme time limits in a first language cultural context and provides comparatively poor environmental conditions for language acquisition. Because of the reasons just mentioned it is problematic to directly connect nativist theories of language acquisition with new developments in FLT. The truth is, though, that nativist theories have definitely influenced theories on second language acquisition and they have indirectly had an effect on theories and methods in FLT. The perhaps most prominent example of such indirect influences and subterranean cross currents is the comprehensible input hypothesis developed by  Stephen Krashen. His  theory of second language acquisition actually consists of five main hypotheses: 1. the acquisition-learning hypothesis, 2. the monitor hypothesis, 3. the natural order hypothesis, 4. the input hypothesis, and 5. the affective filter hypothesis. His position shares with nativist theories the learning acquisition dichotomy. The crucial point of his arguments is that grammar acquisition is an unconscious process which cannot really be helped or replaced by the teaching and conscious learni ng of explicit rules of grammar. What teachers can do to help their learners is make comprehensible the second language input which they provide because learners will find it easier to figure out the rules underlying the production of the input if they understand its meaning.

Essay --

The 20th century was a pivotal time period for psychology. During this time period many sub-disciplines of psychology were created which in essence contributed to the growth and further development of psychology. One of those sub-disciplines of psychology that seems to constantly grow and has gained momentum over the years has been forensic psychology. Although Munsterberg was not the first to suggest that psychology should be applied to the law, instead it was Freud in 1906 during a speech to an Australian judge that there are factors within psychology that should be applied to the law. Although he was the man behind the discovery of forensic psychology and several other sub-disciplines of psychology. Munsterberg developed a Psychology lab in Harvard in 1892. Munsterberg managed to overcome obstacles and criticism and committed to the development of psychology and not only its sub-disciplines. Forensic psychology is such a complex sub-discipline of psychology, and this complexity makes it difficult to define. The simplest way to define forensic psychology would have to be: sub-di...

The Twilight Saga 4: Breaking Dawn 18. There Are No Words For This.

18. There Are No Words For This. Bella's body, streaming with red, started to twitch, jerking around in Rosalie's arms like she was being electrocuted. All the while, her face was blank – unconscious. It was the wild thrashing from inside the center of her body that moved her. As she convulsed, sharp snaps and cracks kept time with the spasms. Rosalie and Edward were frozen for the shortest half second, and then they broke. Rosalie whipped Bella's body into her arms, and, shouting so fast it was hard to separate the individual words, she and Edward shot up the staircase to the second floor. I sprinted after them. â€Å"Morphine!† Edward yelled at Rosalie. â€Å"Alice – get Carlisle on the phone!† Rosalie screeched. The room I followed them to looked like an emergency ward set up in the middle of a library. The lights were brilliant and white. Bella was on a table under the glare, skin ghostly in the spotlight. Her body flopped, a fish on the sand. Rosalie pinned Bella down, yanking and ripping her clothes out of the way, while Edward stabbed a syringe into her arm. How many times had I imagined her naked? Now I couldn't look. I was afraid to have these memories in my head. â€Å"What's happening, Edward?† â€Å"He's suffocating!† â€Å"The placenta must have detached!† Somewhere in this, Bella came around. She responded to their words with a shriek that clawed at my eardrums. â€Å"Get him OUT!† she screamed. â€Å"He can't BREATHE! Do it NOW!† I saw the red spots pop out when her scream broke the blood vessels in her eyes. ‘The morphine – ,† Edward growled. â€Å"NO! NOW – !† Another gush of blood choked off what she was shrieking. He held her head up, desperately trying to clear her mouth so that she could breathe again. Alice darted into the room and clipped a little blue earpiece under Rosalie's hair. Then Alice backed away, her gold eyes wide and burning, while Rosalie hissed frantically into the phone. In the bright light, Bella's skin seemed more purple and black than it was white. Deep red was seeping beneath the skin over the huge, shuddering bulge of her stomach. Rosalie's hand came up with a scalpel. â€Å"Let the morphine spread!† Edward shouted at her. â€Å"There's no time,† Rosalie hissed. â€Å"He's dying!† Her hand came down on Bella's stomach, and vivid red spouted out from where she pierced the skin. It was like a bucket being turned over, a faucet twisted to full. Bella jerked, but didn't scream. She was still choking. And then Rosalie lost her focus. I saw the expression on her face shift, saw her lips pull back from her teeth and her black eyes glint with thirst. â€Å"No, Rose!† Edward roared, but his hands were trapped, trying to prop Bella upright so she could breathe. I launched myself at Rosalie, jumping across the table without bothering to phase. As I hit her stone body, knocking her toward the door, I felt the scalpel in her hand stab deep into my left arm. My right palm smashed against her face, locking her jaw and blocking her airways. I used my grip on Rosalie's face to swing her body out so that I could land a solid kick in her gut; it was like kicking concrete. She flew into the door frame, buckling one side of it. The little speaker in her ear crackled into pieces. Then Alice was there, yanking her by the throat to get her into the hall. And I had to give it to Blondie – she didn't put up an ounce of fight. She wanted us to win. She let me trash her like that, to save Bella. Well, to save the thing. I ripped the blade out of my arm. ‘Alice, get her out of here!† Edward shouted. â€Å"Take her to Jasper and keep her there! Jacob, I need you!† I didn't watch Alice finish the job. I wheeled back to the operating table, where Bella was turning blue, her eyes wide and staring. â€Å"CPR?† Edward growled at me, fast and demanding. â€Å"Yes!† I judged his face swiftly, looking for any sign that he was going to react like Rosalie. There was nothing but single-minded ferocity. â€Å"Get her breathing! I've got to get him out before – â€Å" Another shattering crack inside her body, the loudest yet, so loud that we both froze in shock waiting for her answering shriek. Nothing. Her legs, which had been curled up in agony, now went limp, sprawling out in an unnatural way. â€Å"Her spine,† he choked in horror. â€Å"Get it out of her!† I snarled, flinging the scalpel at him. â€Å"She won't feel anything now!† And then I bent over her head. Her mouth looked clear, so I pressed mine to hers and blew a lungful of air into it. I felt her twitching body expand, so there was nothing blocking her throat. Her lips tasted like blood. I could hear her heart, thumping unevenly. Keep it going, I thought fiercely at her, blowing another gust of air into her body. You promised. Keep your heart beating. I heard the soft, wet sound of the scalpel across her stomach. More blood dripping to the floor. The next sound jolted through me, unexpected, terrifying. Like metal being shredded apart. The sound brought back the fight in the clearing so many months ago, the tearing sound of the newborns being ripped apart. I glanced over to see Edward's face pressed against the bulge. Vampire teeth – a surefire way to cut through vampire skin. I shuddered as I blew more air into Bella. She coughed back at me, her eyes blinking, rolling blindly. â€Å"You stay with me now, Bella!† I yelled at her. â€Å"Do you hear me? Stay! You're not leaving me. Keep your heart beating!† Her eyes wheeled, looking for me, or him, but seeing nothing. I stared into them anyway, keeping my gaze locked there. And then her body was suddenly still under my hands, though her breathing picked up roughly and her heart continued to thud. I realized the stillness meant that it was over. The internal beating was over. It must be out of her. It was. Edward whispered, â€Å"Renesmee.† So Bella'd been wrong. It wasn't the boy she'd imagined. No big surprise there. What hadn't she been wrong about? I didn't look away from her red-spotted eyes, but I felt her hands lift weakly. â€Å"Let me†¦,† she croaked in a broken whisper. â€Å"Give her to me.† I guess I should have known that he would always give her what she wanted, no matter how stupid her request might be. But I didn't dream he would listen to her now. So I didn't think to stop him. Something warm touched my arm. That right there should have caught my attention. Nothing felt warm to me. But I couldn't look away from Bella's face. She blinked and then stared, finally seeing something. She moaned out a strange, weak croon. â€Å"Renes†¦ mee. So†¦ beautiful.† And then she gasped – gasped in pain. By the time I looked, it was too late. Edward had snatched the warm, bloody thing out of her limp arms. My eyes flickered across her skin. It was red with blood – the blood that had flowed from her mouth, the blood smeared all over the creature, and fresh blood welling out of a tiny double-crescent bite mark just over her left breast. â€Å"No, Renesmee,† Edward murmured, like he was teaching the monster manners. I didn't look at him or it. I watched only Bella as her eyes rolled back into her head. With a last dull ga-lump, her heart faltered and went silent. She missed maybe half of one beat, and then my hands were on her chest, doing compressions, i counted in my head, trying to keep the rhythm steady. One. Two. Three. Four. Breaking away for a second, I blew another lungful of air into her. I couldn't see anymore. My eyes were wet and blurry. But I was hyperaware of the sounds in the room. Theunwillingglug-glug of her heart under my demanding hands, the pounding of my own heart, and another – a fluttering beat that was too fast, too light. I couldn't place it. I forced more air down Bella's throat. â€Å"What are you waiting for?† I choked out breathlessly, pumping her heart again. One. Two. Three. Four. â€Å"Take the baby,† Edward said urgently. ‘Throw it out the window.† One. Two. Three. Four. â€Å"Give her to me,† a low voice chimed from the doorway. Edward and I snarled at the same time. One. Two. Three. Four. â€Å"I've got it under control,† Rosalie promised. â€Å"Give me the baby, Edward. Til take care of her until Bella †¦Ã¢â‚¬  I breathed for Bella again while the exchange took place. The fluttering thumpa-thumpa-thumpa faded away with distance. â€Å"Move your hands, Jacob.† I looked up from Bella's white eyes, still pumping her heart for her. Edward had a syringe in his hand – all silver, like it was made from steel. â€Å"What's that?† His stone hand knocked mine out of the way. There was a tiny crunch as his blow broke my little finger. In the same second, he shoved the needle straight into her heart. â€Å"My venom,† he answered as he pushed the plunger down. I heard the jolt in her heart, like he'd shocked her with paddles. â€Å"Keep it moving,† he ordered. His voice was ice, was dead. Fierce and unthinking. Like he was a machine. I ignored the healing ache in my finger and started pumping her heart again. It was harder, as if her blood was congealing there – thicker and slower. While I pushed the now-viscous blood through her arteries, I watched what he was doing. It was like he was kissing her, brushing his lips at her throat, at her wrists, into the crease at the inside of her arm. But I could hear the lush tearing of her skin as his teeth bit through, again and again, forcing venom into her system at as many points as possible. I saw his pale tongue sweep along the bleeding gashes, but before this could make me either sick or angry, I realized what he was doing. Where his tongue washed the venom over her skin, it sealed shut. Holding the poison and the blood inside her body. I blew more air into her mouth, but there was nothing there. Just the lifeless rise of her chest in response. I kept pumping her heart, counting, while he worked manically over her, trying to put her back together. All the king's horses and all the king's men†¦ But there was nothing there, just me, just him. Working over a corpse. Because that's all that was left of the girl we both loved. This broken, bled-out, mangled corpse. We couldn't put Bella together again. I knew it was too late. I knew she was dead. I knew it for sure because the pull was gone. I didn't feel any reason to be here beside her. She wasn't here anymore. So this body had no more draw for me. The senseless need to be near her had vanished. Or maybe moved was the better word. It seemed like I felt the pull from the opposite direction now. From down the stairs, out the door. The longing to get away from here and never, ever come back. â€Å"Go, then,† he snapped, and he hit my hands out of the way again, taking my place this time. Three fingers broken, it felt like. I straightened them numbly, not minding the throb of pain. He pushed her dead heart faster than I had. â€Å"She's not dead,† he growled. â€Å"She's going to be fine.† I wasn't sure he was talking to me anymore. Turning away, leaving him with his dead, I walked slowly to the door. So slowly. I couldn't make my feet move faster. This was it, then. The ocean of pain. The other shore so far away across the boiling water that I couldn't imagine it, much less see it. I felt empty again, now that I'd lost my purpose. Saving Bella had been my fight for so long now. And she wouldn't be saved. She'd willingly sacrificed herself to be torn apart by that monster's young, and so the fight was lost. It was all over. I shuddered at the sound coming from behind me as I plodded down the stairs – the sound of a dead heart being forced to thud. I wanted to somehow pour bleach inside my head and let it fry my brain. To burn away the images left from Bella's final minutes. I'd take the brain damage if I could get rid of that – the screaming, the bleeding, the unbearable crunching and snapping as the newborn monster tore through her from the inside out___ I wanted to sprint away, to take the stairs ten at a time and race out the door, but my feet were heavy as iron and my body was more tired than it had ever been before. I shuffled down the stairs like a crippled old man. I rested at the bottom step, gathering my strength to get out the door. Rosalie was on the clean end of the white sofa, her back to me, cooing and murmuring to the blanket-wrapped thing in her arms. She must have heard me pause, but she ignored me, caught up in her moment of stolen Rjesavate i>itanje brqj 10 odiikiiiio 11 Koje od dole navednih tvrdnji su tacne. 1. Neke od Windows XP aplikacija koriste samo jedan jedini proces u toku svog izvrsavanja 2. Neke od Windows XP aplikacija koriste vise procesa u toku svog izvrsavanja 3. Za svaki proces Windows Task Manager nudi sljedece opcije: Mem Usage, CPU, Image Name, User Name, Password 4. Sve od gore navedenih su tacne 5. Niti jedna od gore navedenih je tacna 6. Ma ovo ni Bill Gates nezna! Ponisti odgovor Idi na pitanje broj: 10 |_^J motherhood. Maybe she would be happy now. Rosalie had what she wanted, and Bella would never come to take the creature from her. I wondered if that's what the poisonous blonde had been hoping for all along. She held something dark in her hands, and there was a greedy sucking sound coming from the tiny murderer she held. The scent of blood in the air. Human blood. Rosalie was feeding it. Of course it would want blood. What else would you feed the kind of monster that would brutally mutilate its own mother? It might as well have been drinking Bella's blood. Maybe it was. My strength came back to me as I listened to the sound of the little executioner feeding. Strength and hate and heat – red heat washing through my head, burning but erasing nothing. The images in my head were fuel, building up the inferno but refusing to be consumed. I felt the tremors rock me from head to toe, and I did not try to stop them. Rosalie was totally absorbed in the creature, paying no attention to me at all. She wouldn't be quick enough to stop me, distracted as she was. Sam had been right. The thing was an aberration – its existence went against nature. A black, soulless demon. Something that had no right to be. Something that had to be destroyed. It seemed like the pull had not been leading to the door after all. I could feel it now, encouraging me, tugging me forward. Pushing me to finish this, to cleanse the world of this abomination. Rosalie would try to kill me when the creature was dead, and I would fight back. I wasn't sure if I would have time to finish her before the others came to help. Maybe, maybe not. I didn't much care either way. I didn't care if the wolves, either set, avenged me or called the Cullens' justice fair. None of that mattered. All I cared about was my own justice. My revenge. The thing that had killed Bella would not live another minute longer. If Bella'd survived, she would have hated me for this. She would have wanted to kill me personally. But I didn't care. She didn't care what she had done to me – letting herself be slaughtered like an animal. Why should I take her feelings into account? And then there was Edward. He must be too busy now – too far gone in his insane denial, trying to reanimate a corpse – to listen to my plans. So I wouldn't get the chance to keep my promise to him, unless – and it was not a wager I'd put money on – I managed to win the fight against Rosalie, Jasper, and Alice, three on one. But even if I did win, I didn't think I had it in me to kill Edward. Because I didn't have enough compassion for that. Why should I let him get away from what he'd done? Wouldn't it be more fair – more satisfying – to let him live with nothing, nothing at all? It made me almost smile, as filled with hate as I was, to imagine it. No Bella. No killer spawn. And also missing as many members of his family as I was able to take down. Of course, he could probably put those back together, since i wouldn't be around to burn them. Unlike Bella, who would never be whole again. I wondered if the creature could be put back together. I doubted it. It was part Bella, too – so it must have inherited some of her vulnerability. I could hear that in the tiny, thrumming beat of its heart. Its heart was beating. Hers wasn't. Only a second had passed as I made these easy decisions. The trembling was getting tighter and faster. I coiled myself, preparing to spring at the blond vampire and rip the murderous thing from her arms with my teeth. Rosalie cooed at the creature again, setting the empty metal bottle-thing aside and lifting the creature into the air to nuzzle her face against its cheek. Perfect. The new position was perfect for my strike. I leaned forward and felt the heat begin to change me while the pull toward the killer grew – it was stronger than I'd ever felt it before, so strong it reminded me of an Alpha's command, like it would crush me if I didn't obey. This time I wanted to obey. The murderer stared past Rosalie's shoulder at me, its gaze more focused than any newborn creature's gaze should be. Warm brown eyes, the color of milk chocolate – the exact same color that Bella's had been. My shaking jerked to a stop; heat flooded through me, stronger than before, but it was a new kind of heat – not a burning. It was a glowing. Everything inside me came undone as I stared at the tiny porcelain face of the half-vampire, half-human baby. All the lines that held me to my life were sliced apart in swift cuts, like clipping the strings to a bunch of balloons. Everything that made me who I was – my love for the dead girl upstairs, my love for my father, my loyalty to my new pack, the love for my other brothers, my hatred for my enemies, my home, my name, my se/f – disconnected from me in that second – snip, snip, snip – and floated up into space. I was not left drifting. A new string held me where I was. Not one string, but a million. Not strings, but steel cables. A million steel cables all tying me to one thing – to the very center of the universe. I could see that now – how the universe swirled around this one point. I'd never seen the symmetry of the universe before, but now it was plain. The gravity of the earth no longer tied me to the place where I stood. It was the baby girl in the blond vampire's arms that held me here now. Renesmee. From upstairs, there was a new sound. The only sound that could touch me in this endless instant. A frantic pounding, a racing beat†¦ A changing heart.

Free Essays on Blues In St Louis

Albert King, Where Y’at? Film: There’ll Always Be Stars In the Sky In today’s world, many people speak from their own experiences, coming from different backgrounds and caught between conflicting cultures. Countries seen as world powers, strong, confident and proud of their culture, now feel insecure- while other smallere countries are becoming more confident about their roots, identity and culture. St. louis went through tough times of cultural and political conflicts, but now those cultures have come together especially in music. Black music was at the fore-front of the St-Louis music scene, mainly blues and jazz. It was so influential in the communities, that it caught the interest of young white male, Billy peek and and Albert King. They grew found of that kind of music and are music legends of St.louis today. Music is a tool that can be used in various ways. It can be used as an educational informative medium, or strictly for entertainment. But whichever way it is used, it has touched many lives all over the world. It is the world’s universal language. If the blacks from the Caribbean, and Africa had not migrated to St.louis, the blues and Jazz would have never had bearing in that part of the United States. I believe and agree with the fact that, anytime people move to a new place, they bring along part of their culture. That is why most big cities in the world are largely diverse.... Free Essays on Blues In St Louis Free Essays on Blues In St Louis Albert King, Where Y’at? Film: There’ll Always Be Stars In the Sky In today’s world, many people speak from their own experiences, coming from different backgrounds and caught between conflicting cultures. Countries seen as world powers, strong, confident and proud of their culture, now feel insecure- while other smallere countries are becoming more confident about their roots, identity and culture. St. louis went through tough times of cultural and political conflicts, but now those cultures have come together especially in music. Black music was at the fore-front of the St-Louis music scene, mainly blues and jazz. It was so influential in the communities, that it caught the interest of young white male, Billy peek and and Albert King. They grew found of that kind of music and are music legends of St.louis today. Music is a tool that can be used in various ways. It can be used as an educational informative medium, or strictly for entertainment. But whichever way it is used, it has touched many lives all over the world. It is the world’s universal language. If the blacks from the Caribbean, and Africa had not migrated to St.louis, the blues and Jazz would have never had bearing in that part of the United States. I believe and agree with the fact that, anytime people move to a new place, they bring along part of their culture. That is why most big cities in the world are largely diverse....

Indian Retail Industry Essays

Indian Retail Industry Essays Indian Retail Industry Essay Indian Retail Industry Essay EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use (Kotler, 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer, wholesaler, or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person, through mail, telephone) or where (from a store, by the street or in the user’s home). In the past, retailers secured customers loyalty by offering convenient locations, special or unique variety of goods, greater or better services than competitors. Retailers struggled in developed countries because of their saturated market and forcing them to invest in developing countries like India, China etc. And India has been ranked fifth most favourable market for foreign retailers, according to AT Kearney’s GRDI (2012). An Industrial Analysis on Retail Industry mainly concentrating on Food Grocery is done in the project using Qualitative methods which includes PEST analysis, tracking mergers acquisitions etc. nd Quantitative methods which include comparison among the companies and comparison with the US markets. Certain limitation was faced while searching for data but its made sure it is from a reliable and trusted source. 1 Chapter 1 INTRODUCTION 2 1. 1. Overview Retailing is the process that involves of selling goods or services directly to end consumer for person al, non business use. Present day consumers shop for goods and services at store retailers, non store retailers etc, but the best known retailer is the departmental store. Generally a retailer tend to buy goods or services in large quantities from manufacturers or importers hich may include a middleman (wholesaler) or may directly purchase from them and then sell those to the end – user consumer as small quantities or in individual items. Retailers can be considered as the end of the supply chain, because they are final means from which the consumer receives their desired goods or services. Moreover in the marketer’s point of view retailing plays a major role in the overall distribution strategy, which means that to attain an efficient supply chain management retailer is the main source to assess the actual demand in the market. Some world leading retailers are (as per Revenue):1 1. Wal-Mart (US) 2. Carrefour (France) 3. Metro (Germany) 4. TESCO (UK) 5. Lidl Stiftury (Germany) The world market is found is undergoing continuous transformation. And especially when retail market is consider, lots of innovation and cut throat competition is observed. If we consider in India the retail sector constitutes to 22% of GDP and provides 8% of employment. 2 Indian retail sector worth is found to be US$ 350 billion and is growing at a rate of 15-20%3, it is estimated that the value of the retail sector may increase up to US$ 450 by 2015. This high growth rate has attracted many of the foreign investors to invest in India especially in Grocery and Apparel as a part of FDI in multi brand retail. 4 Top retailers in India are; 1. Reliance Fresh 2. Food Bazaar 1 2 www. moneycontrol. com www. ibef. org 3 Pricewaterhousecooper research 4 Deloitte research 3 3. Spencers Mart 4. More 5. Nilgiris The organized retail sector is found to be only 5%, which shows a huge potential in retail sector and estimated to increase to 9% by 2015. Figure : 1. 1 Organized retail has huge scope of expansion Unorganized retail penetration Organized retail penetration % 9% 20% 95% 91% 80% 2011-12 2015-16 2020-21 Source: Indian retail market sep 2011, Delioitte Aranca research 1. 2. Global Scenario In the last part of 20th century, the world saw the emergence of the retail industry, majorly the supermarket found to dominant grocery retail form. And with the latest advancement in the technology like the bar code, RFID etc. allowed a store to manag e thousands of items and ‘just-in-time’ store replenishment. Computer operated logistical systems integrated with the stores assess the consumer demand in a single electronic system has led to expansion of the retail sector. But with the saturated local market, high competition pushed the major retailers into the globalization though process. And at the same time many government in the mid 1990’s have opened their economies inviting for foreign retail investors. However major issue faced is the economic slowdown that has resulted due to the uncertainty in IT sector and other financial spending. Moreover consumers themselves became much more price conscious, sensitive to price hikes and conservative in their buying, particularly in the developed economies. 4 Even though, Retail industry continues to be the world’s largest private industry with above US$ 8. trillion sales worldwide annually, this accounts nearly 10-15% of GDP for most economies. 5 Major employer in most of the economies: ? ? ? ? 18% in US 14% in Poland 9% in China 17% in Europe Biggest retail countries in world (as per sales) ? ? ? ? ? US EU China UK India US$ 4. 7 trillion US$ 2. 9 trillion US$ 800 billion US$ 498 billion US $ 350 billon So from the above data it is evident that some developing countries like China and India made up to the top retailers in the world, which shows the huge potential for retail in these economies as major part of the retail is dominated by the unorganized sector. Retailers around the Globe; Table : 1. 1 Rank 1 2 3 4 5 6 Country UK Spain France Germany Italy Switzerland % of International retailers present 55 51 49 47 45 42 5 www. Livemint. com 5 7 8 9 10 Austria UAE China Russia 42 41 40 39 Source: CB Richard Ellis, 2010 The above table shows the concentration of the international retailer in to their economy, where UK topped the list and India ranked 44 in the list (as a lot of clarifications for the international retailers are required). Study also concluded that developed economies are still the favourable markets for international retailers. 1. 3. Indian Scenario The retail industry in India is one of the most attracted market in the world. The major reason for this is, the market is highly unorganized. Almost 90% of the retail market is under unorganized sector where the business are run as kirana stores and family businesses. The organized sector is only less than 10% which is very low compared to other countries like US, UK etc which are having 50%-70% organized sectors. Almost all global retailers are looking out for an opportunity to enter into the Indian market as they knows the growth of the sector in India. Even though food and grocery is having the maximum market share of about 69% in the retail market, its share in the organized market is only 3% which shows the retailers who are mainly into food and grocery sector have an advantage among other retailers. The research conducted by Technopak reported that, in 2011 Indian food and grocery sector was estimated to be USD 325 billion that accounts for the 69% of the overall retail in India. This is expected to grow to USD 425 billion by the end of 2016 at a Compound Annual Growth Rate of 5. 5%. In this, the market share of the organized food and grocery was estimated at USD 9 billion which is expected to witness a growth to USD 34 billion by 2016 at a Compound Annual Growth Rate of 30%. 6 The study shows that there is an exponential growth in the Indian organized food and grocery sector in the next few years. 1. 4. Major Retailers in Food and Grocery The major retailers in India are Reliance Fresh, Spencer Mart, More, Nilgiris and Big Bazaar. The various aspects of these retailers are explained in the following sections of this report. As the organized food sector is very small, the market shares of these retailers are pretty difficult to find. 6 indianretailer. com/article/sector-watch/food-and-grocery/Standing-against-each-other-1489/ 6 1. 5. Research Objectives 1. To identify the market share and nature of competition of Indian retail industry. 2. To understand the market segmentation of the industry. 3. To conduct PEST analysis for the industry. . To study the difference between standalone and conglomerate diversification in the industry. 5. To analyze the mergers and acquisitions carried out in the industry. 6. To study the international exposure of the industry. 7. To determine the technologies used in the industry. 8. To study the marketing initiatives carried out by the industry 9. To analyze the future prospects of the industry. 10. To Compare the Indian retail industry with US, UK and France. 7 Chapter 2 REVIEW OF LITERATURE 8 2. 1. Introduction The size of Indian retail is about US $350 billion but it is highly unorganized. Indian retail is dominated by 15mn independent retailers consisting of kirana stores, chemists, footwear shops, apparel shops, paan and bedi stalls, handcart and pavement vendors, which together makes up ‘unorganized market’. 7 But this situation will not be the same always specially with the fact that multinational companies are trying to enter Indian market. Investors view India as an attractive investment destination. India stands at 4th attractive location for FDI (Ernst Young, 2012). In 2011, Global retail development index (GRDI) stated that â€Å"time to enter Indian market is now†(Kearney,2011). Some major retailers in India (Kumar, 2011)? ? ? ? ? ? ? ? ? ? ? ? Food grocery: Big Bazaar, Food Bazaar Consumer electronics : e-zone Entertainment : Bowling Co. Books, Music and gifts : Depot Fashion and accessories Electronic retailers Time wear retailers Pharmaceutical retailers Telecom retailers Jewellery retailers Footwear retailers Catering service retailers 2. 2. Conditions in Retail Industries Globally, A survey in small towns in Minnesota (Brennan,1991) showed that specialized services, offering better quality products and improved customer service were most successful strategies while sales promotions and lowering prices were least successful. It was observed that consumers are more focussed on new discounts compared to old ones. (Brennan, 2000). A survey conducted in south India showed some decision making styles of south Indian peoples, mainly brand conscious, high quality conscious, confused by over choice style and recreational shopper style. (Canabal,M. E,2002). Until 2011 ,Indian central government denied FDI in multi brand retail and even single brand retail was limited to 51% ownership. In November 2011, India’s central government 7 Business monitor international(Indian retail report Q1,2012) 9 announced retail reforms for both multi brand and single brand retail. In December 2011, under pressure from opposition Indian government placed retail reforms on hold till it reached to a consensus. The reforms for single-brand stores to enter Indian market but on a condition that 30% goods should be purchased from local suppliers was approved by the Government in January 2011. Organized retail is increasing at the rate of 45-50% per annum and increases its share to 16% by 2012. On the other hand unorganized retail is increasing at the rate of 10%. Major increase can be seen in personal care, jewellery, sports goods and beverages. 8 According to A associates report, some of the benefits of multi-brand retail are ? ? ? Removal of intermediary Job creation No threat to kiranas India has been ranked as the most attractive nation for retail industry among 30 emerging markets. (Senjam Dwijorani, Consolidation phase in Indian retail industry). According to a Mc Kinsey company report titled â€Å"The great Indian Bazaar: organized retail comes of age in India†. Organized retail is supposed to increase from 5% in 2008 to 14-18% by 2015. Private labels contribute to 10-12 % of organized retail industry and are growing very rapidly. Key players being Westside, Shoppers stop, Spencers, Future group, Reliance and Bharti walmart. Highest penetration is by Westside at 90% followed by reliance at 80% and pantaloons at 75%. Shoppers stop and spencers have 20 and 10% respectively. According to Deloitte’s report on â€Å"Global powers of retailing 2013 , Retail beyond†, the retail industry grows despite difficult economic condition. Most of 250 retailers posted an increase in retail revenue with most of the companies experiencing declining sales. The top 250 maintained a healthy 3. 8 % composite net profit in 2011,matching the industries 2010 result. The average size of top 250 companies in 2011,as measured by retail revenue topped US$17 billion. A crisil report shows the Indian retail market is most fragmented in the world and only 2% compromises of organized sector. This shows potential for growth is immense. ASA Associates report, August 2012 10 Chapter 3 INDUSTRY ANALYSIS 11 3. 1. Market Share and Nature of Competition The current retail segment contributes 22% of the country’s GDP and 8% of the total employment. And more over India has emerged as the fifth most favourable destination for international retailers9. According to AT Kearn ey’s GRDI (2012) â€Å"India remains a high potential market with accelerated retail growth of 15-20% expected over the next five years†. India retail sector values US$ 350 billion and is growing at a rate of 15-20%, as per Pricewaterhousecooper (PWC) research report. Mass grocery and apparel are the two most favoured segments for FDI in multi brand retail in India, according to the study conducted by Deloitte. The FDI inflow in single-brand retail trading during April 2000 to December 2012 stood at US$ 42. 7 million, as per the data released by Dept. of Industrial Policy and Promotion (DIPP). A report (KPMG, 2010) indicates that the retail business in India has not able to deliver the expected results, expect a few players. The growth of organized retail trade decreased from 35% in 2007-08 to 10% in 200-09. Food and Grocery segment has been dominated by retailers not organized till date, except a few players like Big Bazaar (Food bazaar), Reliance (Reliance Fresh), RPG (Spencer’s), and AV Birla Group (More). Organized retail is in continuous increase compared from past. Retail can be classified in different sectors such as Food Grocery, Clothing, Durables goods, Shoes, Furniture, Services, Catering, Jewellery Watches, Books, Music Gifts, Mobile phones etc.. Figure : 3. 1 Grocery sales across countries (2010) 18. 40% 12. 40% 11. 10% 10% 3% India Source: IGD international 9 2% USA China Russia Brazil UK ww. ibef. org 12 The highest penetration of private label products is by Trent at 90%, followed by Reliance 80% and Pantaloons 75%, big retailers such as Shoppers Stop and Spencer’s have a penetration of 20% and 10%. 10 Figure : 3. 2 Market Breakup by Revenue (2011) 17% 3% 6% 4% 10% 60% Food and Grocery clothing fashion Beauty wellness Electronics Furniture Furnishing o thers Source: Indian retail market sep 2011, Delioitte Aranca research The Net Revenues of the top retailers in India; Figure : 3. 3 Retailer Food Bazaar Spencer’s Reliance Fresh More Nilgiri’s Source: annual reports of the companies 010-11(Crs. ) 215. 1 98. 46 127. 67 163. 7 80. 49 2011-12(Crs. ) 298. 09 120. 62 210. 45 236. 8 97. 70 3. 2. Market Segmentation 3. 2. 1. Segment analysis The Indian economy is growing rapidly. An important contribution is made by the growing number of shopping malls. Shopping malls became a centre of attraction or a hang-out place in metro cities. There are development plans proposed 150 new malls in 2008. But what this does is we forget or ignore the traditional retail formats (pedlars, grocery stores and tobacco 10 Consolidation phase in Indian Retail Industry, Senjam. 3 shops etc. ). They continue to co-exist with the modern formats. Modern retail has helped companies to companies to increase consumption and hence the demand for their products on the market. For example, Indian consumers would normally consume rice sold to the neighbouring Kiranas viz Kolam for everyday use. With the introduction of organized retail trade, it has been noted that the sale of Basmati rice increased by four times that he was a few years back: as a top quality, rice (Basmati) is now available at almost the same price as the normal price at local Kirana. Thus we can see the way a product is displayed, spoken and contiguous and how he won the heart and the minds of consumers affects its sales. It consumption continues to increase in the way; we can say that the local market would go through a metamorphosis of a change. This means that non- union retail trade would suffer a serious setback due to the outdated technology, poor supply chain, inadequate marketing etc. Thus, local stores would soon become things of the past or limited unexpected last minute purchase. And it is also observed that avg. consumption of Indian consumer will come down to 34% in CY2015 and in addition up to 25% in CY2025. This indicates that, with gradual increase in income levels, Indian consumers are spending more on products of lifestyle or pimping the economies of lifestyle retail value. 11 Currently most popular organized retail formats are; ? Shopping Malls: Malls are larger form of organized retail today. These are mainly located in metropolitan cities, close to urban periphery. The field of shopping centres varies from 60000 m? to 7, 00,000 m? and above. The idea is to provide an ideal shopping experience that includes a mix of products, services and entertainment all under one roof. Some examples are Inorbit mall, Ansal Plaza etc. Specialty stores : These are the stores that focuses on specific market segments, specializing on particular products such as entertainment and leisure, gifts and so on. The most notable among these include channels such as Crossword, Planet M etc. Discounters: As its name suggests, the shops or factory stores, offer discounts on MRP by selling in bulk to achieve economies of scale or surplus stocks in season over. The category includes various perishable goods/ non: Subhiksha. Department Store: Stores ranging from 20000-50000 Ft? responding to the diverse needs of the consumers. It includes localized departments like clothing, toys, home, groceries etc. the popular among these are Big Bazaar, D-Mart etc. Hypermarkets/Supermarkets: Big self service outlets, with strong emphasis on Food Grocery store and personal sales and designated as supermarkets. These can still be divided into mini supermarkets typically from 1000 to 2000 Ft? and large ? ? ? ? 11 McKinnsey Global Institute 14 ? ? supermarkets from 3500 to 5000 Ft?. These stores now contribute to 30% of all Food Grocery store in organized retail. More, Reliance fresh etc are some examples. Convenience stores: These are relatively low (400 – 2000 Ft? ) stores generally located near residential areas. They have a limited range of convenience high-sales of business products in stock and are usually open for long periods during the day, seven days a week. The prices are slightly higher because of premium convenience. MBO: Points of sale multi brands, also known as category killers, offer several brands on a single product category. They are generally well in places of markets occupied and cities. 3. 3. Policy Framework Since liberalization several policy measures have been taken with regard to regulation and control, fiscal policy, export and import, taxes, exchange and interest rate regulation, export promotion and incentives to high priority sectors. Food and agricultural industries has made an agreement with high priority a number of important releases and incentives. Some of the major policy changes are as follows: 3. 3. 1. Regulation and Control According to the extant policy, FDI up to 100% allowed under the automatic route in food infrastructure (Food Park, Cold Chain / Storage). As for food retail FDI policy concerns do not permit foreign direct investment in the retail sector, with the exception of a single retail brand products. This policy is the same for all retail operations. FDI policy for the manufacture reserved for the SSI sector is the same for all items, so reserved and a separate dispensation for the items in the food processing sector is not intended. 3. 3. 2. Fiscal Policy and Taxes Broad fiscal policy changes have been introduced gradually. Excise Import tariffs have been reduced substantially. Many processed foods are exempt from excise duty. Custom tariffs were substantially reduced on plant and equipment as well as raw materials and intermediates, especially for export production. Corporate taxes were reduced, and there is a shift towards market related interest rates. There are tax incentives for new manufacturing units for certain years, except in sectors such as: Beer, wine, soda flavoured with concentrates, confectionery and chocolate, etc. Indian currency (rupee) is now fully convertible for current account and capital account convertibility in the unified exchange rate mechanism is foreseen in the coming years. 15 Repatriation of profits is freely permitted in many industries, with certain exceptions, which is another requirement offset by dividend income from exports. 12 3. 3. 3. PEST ANALYSIS PEST analysis is concerned as the environmental influences on the business. The factors are Political, Economical, Social, and Technological. 3. 3. 3. 1. Political Environment Political factors include government policies, fiscal policy, labour laws, safety regulations, competitor regulations, political stability and consumer protection. That influence and limit various organizations and individuals in society. Legislation relating to the retail was damaged many years. Political factors include goods and services that the government wants to provide or provided. 3. 3. 3. 2. Economic Environment Economic factors include economic growth, interest rates, exchange rates and inflation rate. These factors have a significant impact on decision-making and business operations. Exchange rates affect the costs of exports of goods and the supply and price of imported goods in the economy. The retail market consists of the purchasing power of people. So the total purchasing power is a function of current income, prices and availability of credit. Changes in economic conditions may affect the business or company. Economic forecasters Looking ahead to the next decade and is likely to find its forecasts of rising costs, shortages and up and down economic cycles. These changes in economic conditions provide new opportunities or threats in the market. 3. 3. 3. 3. Social Environment Social factors include income distribution, population growth rate, age, lifestyle changes, education and living conditions . Society that people grow in their beliefs, values and norms. People live in different parts of the country have different cultural value, which must be analyzed retail person or company. This will help you to understand the business strategy in order to meet the requirements of customers. trend is the social factor will also affect the business for retailers. 12 punebds. com/pf. asp 16 3. 3. 3. 4. Technological Environment Technological factors include technical aspects such as research and development activities, technology incentives and the rate of change of technological changes, new inventions and development, energy use and costs. They can determine barriers to entry, minimum efficient production and influence outsourcing decisions. Technological implementation can affect the cost, quality, and this leads to innovation. Technology is extensively used in some of the areas such as: ? ? ? ? ? ? ? ? Packing of the products Billing Mobile point of sale(POS) Digital signage Inventory management Customer service Price changes and auditing RFID and location tracking 3. 3. 4. PORTER’S Five Forces Porters Five Force model is to analyze the competition model, it helps to understand the nature of competition within the industry, and provides a good, simple but effective framework for the development and understanding of the competitive forces in the industry. Michael Porter created a framework, which identified five forces which act to either increase or decrease the competitive forces in the industry. These five forces is ? ? ? ? ? Threat of new Entrants Power of suppliers Power of buyers Availability of substitutes Competitive rivalry 17 Figure : 3. 4 3. 3. 4. 1. Threat of New Entrants The retail industry has seen a growth of the organized sector in recent years. Even though growth is not diversified, it was still significant enough to affect the unorganized retailers. This industry started ten years ago and has been declining number of independent retailers. If you walk through any mall, we notice that most of them are chain stores and there exist only a hand full of independent shops. While barriers to the establishment of trade is not impossible to overcome, the ability to establish favourable supply contracts, leases and be competitive, it becomes virtually impossible. Their vertical structure and centralized shopping gives retailers competitive advantage to independent dealers. 3. 3. 4. 2. Power of Suppliers In 1970, when Sears dominated the household appliance market, which set high standards for quality. Suppliers that did not meet these standards were omitted from Sears line. In this way, retailers have tried to exploit relationships with suppliers. This can be attributed to the fact that in the retail industry, suppliers often have very little power. Take the example of WalMart, which imposes strict controls on their suppliers. Contract with a large retailer like WalMart can make or break a small supplier. 3. 3. 4. 3. Power of Buyers Individually, customers have very little bargaining power with retail stores. The prices offered by the center-stores are usually negotiable. They come with a tag attached saying fixed price. It warns the customer from the very entrance to the store, if you want discounted prices. s Very difficult to negotiate. , But as a whole, if customers require high quality products at competitive prices, it helps keep retailers honest. 18 3. 3. 4. 4. Availability of Substitutes There is no shortage such as in the retail sector. This is not a monopoly in the market. The tendency in the retail sector is not specialized in one good or service, but to deal with a wide range of products and services. This means that what one store offers, you will probably find it in a store. Therefore, innovation and product differentiation are essential ingredients necessary to separately in the retail industry. Retailers offering products that are unique or have a clear absolute advantage over their competitors. 3. 3. 4. 5. Competitive Rivalry There is no market without competition, and there are no better ways than the existence of competitive forces in the market to improve the quality, price, supply chain management, inventory management, etc. Retailers always face stiff competition. The slow growth of the market for the retail market means that companies must fight each other for market share. More recently, they have tried to reduce the cut-throat price competition by offering frequent flyer points, membership and other special services to try to gain customer loyalty. Given the relatively weak financial condition of unorganized retailers and physical space constraints on their expansion prospects of the sector itself is not able to meet the growing demand for retail. Therefore, organized retail, which now represents a small 4% of total retail sector is likely to grow at a much faster pace of 45-50% per annum and quadruple its share in total retail trade to 16% by 2011-12. 3. 4. Business Diversification Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. The different types of diversification that are discussed in this report are as follows; 3. 4. 1. Standalone Diversification Self-contained and usually independently operating. They concentrate only on the specific category of products. Standalone diversification has large relationship with the firm’s current business. 19 3. 4. 2. Conglomerate Diversification The companies markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firms current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility f the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. 3. 4. 3. Future Group (Conglomerate) But while contemporaries like Bharti and Tata has teamed up with Wal-Mart and Tesco in the wholesale business, Future Group has b uilt its business by himself. Talks over sourcing partnership with Lawson Inc. Japan ended without agreement is happening this year. Under the new legal regime, it could be more opportunities for future groups to join forces with international traders. Future Group has recently reorganized its retail assets simplification of business and bring greater clarity to investors for business, Biyani says, and sees further expansion, not least the food in the arm, which he described as profitable. (And he adds: Some of the high-margin businesses, where demand is not too high, that when concerns are greater food is good, profitable business .. This week, the Future Group has acquired Express Retail Services, which operates in Delhi supermarket chain Big Apple. Biyani also outlines its goals for the store chain Food Bazaar. Currently there are about 200 Food Bazaar stores. No. Maybe in five years, add another 150 to that number, he says. 3. 4. 4. Reliance Fresh (Conglomerate) Reliance Industries plans to merge all its retail units within a single entity, which suggests he was not looking for a foreign partner in any of its businesses, a person with direct knowledge of the development said. The company started the process all the clubs eight independent retailers, such as clothing chain Reliance Trends and consumer electronics chain by Reliance Digital Reliance Fresh grocery chain, in a bid to remove defects and improve administrative cooperation and efficiency between different companies, people said. This will allow Reliance Fresh single retail entity by Reliance Retail, the groups holding company for retail sale. Reliance last Monday filed a petition in the Bombay High Court seeking permission for the scheme of arrangement of its several entities, including Reliance Retail, Reliance Fresh, 20 Reliance AutoZone format, car accessories, Reliance Trends, Reliance Footprint footwear chains, consumer electronics chain Media Reliance Digital, Reliance leisure, Reliance Gems and jewellery, and Reliance Replay Gaming. 3. 4. 5. Spencers (Conglomerate) Spencer Retail Ltd (Spencer) is one of the Indias multi-format retail chain. Established in 1996, Spencer is a group of RPG Enterprises, one of the leading conglomerates operating in India and subsidiaries Cesc Ltd. In 1989, RPG Spencer won, and in 2005 launched its retail brand in the Spencer. Consequently, it Spencer spread to other retail formats starting Hyper Spencer, super fresh and daily formats. Currently Spencer food markets and food products, clothing and accessories, footwear products, home decor items and equipment and consumer durables. 3. 4. 6. More (Conglomerate) More is a group company Aditya Birla Retail Limited, a leading conglomerate in the retail industry with a clear focus on its vision to be a global company premiums. 3. 5. Mergers and Acquisitions 3. 5. 1. Reliance and BP (Merger) During the year 2010, BP and reliance industries limited made the partnership in the oil and gas business. 13 By announcing the partnership both the companies came to an understanding that BP takes 30% of partnership of 23 oil and gas production sharing contracts that which are done by reliance industries in India. This project would help Indians in getting gas and will help to reduce the import cost included in gas. The same year reliance industries entered into partnership in us with an agreement of joint venture with the companies Atlas Energy, pioneer Naturals Resources and Carrizo oil gas by three different joint venture agreements. 14 13 14 ril. com/html/aboutus/major_milestones. html ril. com/html/aboutus/major_milestones. html 21 3. 5. 2. Bharti Wal-mart (Merger) In order to lead the retail stores in India, Walmart has begun talks with Bharti enterprises for forming a joint venture. Two companies has equal partnership in wholesale business in India, so they decided to continue their business relationship in retail business by requesting the government to make decision for allowing up to 51% foreign direct investment(FDI) in multi brand retail. 15 The aim of joint venture is to establish wholesale cash-and-carry stores and back-end supply chain management operations in line by taking government guidelines. 3. 5. 3. Spencers India Limited (Acquisition) Spencer’s is one of the retail sector which sells food and non food FMCG products16. Spencer’s Retail is a part of the RPG Companies that deals with food, apparel, fashion, electronics, lifestyle products, music and books . More over it offers services like gift vouchers and easy loans. 17 Spencer’s has expanded its food retail chain by bringing food world that has been brought over by RPG group18 . The Company has filed an application with the Honourable High Court of Calcutta for merger of its wholly owned subsidiary company Music World Retail Limited with the Company, effective from 1 January 2012, which is pending approval as of date19. 3. 6. International Exposure In the year 2006-07 ,the size of food industry in India was established at around Rs 8,80,000 crores in that the food industry accounts for around 374000 crores. Now growth of Indian food processing industry is up to 13% per annum20. 3. 6. 1. Dairy Dairy firms are one of the main contributors of Indian food industry among various sectors. In 2006-07 the size was 198000 crores it is estimated to be 366484 crores by 2015. The states of Gujarat, Tamil Nadu, Kerala, Karnataka, Punjab and Haryana have established many dairy co-operatives running successfully. Most of the packed milk segment is 15 16 bharti-walmart. n/Overview-CareerAtBhartiWalmart. aspx http://info. shine. com/company/Spencers-Retail/204. aspx 17 http://info. shine. com/company/Spencers-Retail/204. aspx 18 cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 19 cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 20 C ifti. org/Reports/Ficci_Technopak%2008. pdf 22 dominated by co-operatives it contributes about 70% of the total revenues. In the milk products India, the reports have given that demand is growing faster than supply. The recent rise in milk prices have forced Indian government to Impose a ban on skimmed milk products and reduce Incentives for exports. Many products like Ghee, Curd, etc. has demand more and they are sold as unbranded in Indian market. As the health consciousness among people is increasing day by day ,the demand for milk is increasing in the market. Exports of milk from India to south east Asia countries have grown rapidly. The ice-cream industry though it is widespread is suffering from shortage of cold chain infrastructure and lack of big players in India. 3. 6. 2. Non-Alcoholic Beverages These are of two types namely; ? Carbonated and Non-carbonated drinks Some of the hot beverages are tea and coffee. Almost Rs. 5000 crores was accounted by fruit juices and fruit based drinks. The annual growth rate would be 10-12% India is the biggest country to produce tea in the world accounting for 28% of the total global production at 956 million kgs. Tea production in India is being increa singly improving year by year whose turnover itself is above Rs. 8000 crores. The growth has become 1. 2% per annum. India is the 4th largest exporter of tea in the world and it is also the 5th largest producer of coffee which is accounting up to 4% of total production in world. Almost everything produced is being exported. It came up to 75% of produced tea and coffee is exported21 The competitor for US food processing is Indian domestic industry. As it has the best climatic conditions it has got advantage to produce the agricultural goods and potential to cultivate the wide range of raw materials. some of the Indian companies have increased their market share by decreasing the prices for the products while import duties on food and ingredients have become relatively costly. The existing food laws will restrict the producers to use the ingredients, colors, flavors. Thus it has become the additional challenge to the US exporters interested in Indian market. 21 Food. export. org/resources/countryprofiledetail. cfm? itemnumber=1015 23 3. 7. Technologies used in retail industry Retail industry is one of the most growing industry in the world today with a market share of above 50% with organized sector having a share of 5% whereas unorganized sector has over 90% of share22. Now the factor is to know how to maintain such share. moreover food grocery alone takes around 62% of market share within retail industry. Everyday thousands of thousands transaction are done in retail market let it be regarding food grocery or may be some apparels or some clothing. But its really difficult to manage the details about all these. How to keep complete track of all the products? Earlier people used pen and paper techniques but will that suffice present days requirement. The answer to this question is a big No , it is not possible to implement such techniques today. At this part technology plays a vital role today. Storing the data in a proper manner so that whenever it is required can be fetched immediately without any delay. Database, Data warehousing, Data mining are some of the tools used nowadays for storing and retrieving data efficiently. Forecasting is used to predict future demand, e-commerce used online order and purchasing, The next part discusses how exactly each of the technology has played important role in retail industry. ? Forecasting tools are used to predict the total demand of any product in the near future based on the present or past purchase made by consumers. their details are saved on a computer and based on that prediction is made how much will be actually required to suffice the requirement. Database used to store details about a product how much is in the inventory, what is the amount that has been sold, who are the purchasers of such product, what is the buying frequency of the particular product etc. This is done using barcode scanners or RFID tags that is attached with the particular product. Barcode was the idea of two college students which actually came into effect on the late 1940’s and early 1950’s. Barcode is a code made of series of lines based on morse code and movie equipment. How it is read is by using incandescent light and an oscilloscope23. RFID tags uses radio waves to identify things automatically at any time. it can either be active with their own means of sending signals or passive like using a reader to read the details. Tag may contain manufacturing date, lot number, and serial number. Use of Credit card, debit card to pay for the products purchased can also be added to the technological usage in retail industry. Using cell phones as a medium to intimidate the consumers about any new offers on any product. ? ? ? ? ? 22 23 www. cci. in www. barcode-printing. co. uk/history-of-barcodes. htm 24 ? Use of e-commerce has been the bottle neck of retail industry now. with the ease of ordering stuffs with a click of a button, paying after receiving the product and other facilities has really made life of human beings easy. Reliance Fresh, Spencer’s, Nilgiri’s, More, Big Bazaar and all uses such technologies. Food and grocery segment comprises mostly of all packed items having barcode on the backside through which its manufacturing date, expiry date, price can be monitored. 3. 8. Marketing Initiatives There are a lot of retail companies coming up nowadays but how to introduce it to public. The best way is advertisement in terms of television ads, hoardings, newspapers, etc. This section discuss about how exactly few retail companies has used advertising a tool to introduce their product to public. For this project five major food and grocery companies in India, viz. Reliance Fresh, Spencer’s, More, Nilgiri’s and Big Bazaar are considered. 3. 8. 1. Reliance fresh Reliance fresh with its splendid combination of red and green colour logo reflects a green environment. Their major advertising types are ? ? ? ? ? Print or broadcast ads through newspapers. Packaging through carry bags. Directories like in telephone directories. Audio materials like announcements through radio. Point-of-purchase displays as in when customers reach billing point they can see special offers or promotions. Other ways of promoting are direct marketing through e-mails, messages and personal selling through face to face interaction with customers. 3. 8. 2. Spencer mart Spencer follows same pattern as reliance like packaging, print ads, Audio materials, TV ads but one addition to it is every week a new published ad can be seen in local stores or website. 5 3. 8. 3. More More comes with orange colour logo having tag line â€Å"for you† or â€Å"hamesha extra†. More advertises through newspapers, online advertisement, packaging, etc. They promote by offering discounts and promoting traditional and local specialities during festive season. 3. 8. 4. Nilgiri’s Niligiri’s started in 1905 has a logo of green colour . It is a supermarket ch ain in south India. The major selling product in Nilgiri’s is fresh vegetables with hygienic and superior qualities. Advertising is very essential for promoting of products that led to the growth of Nilgiri’s. Direct marketing, personal selling, store promotion, sales promotion are other ways of advertising the product. 3. 8. 5. Big Bazaar Big Bazaar’s logo comes in orange and blue colour with tagline as †Is se sasta aur accha kahin nahi†. Some of its marketing initiatives taken arePromotional offers? â€Å"saal ke sabse saste 3 din†. ? â€Å"Hafte ka sabse sasta din(Wednesday bazaar)†. ? Exchange offers †Junk swap offer†. ? Future card(3% discount). ? Shakti card. ? Advertisement(print ad,radio,newspaper). ? Endorsement by M. S. Dhoni 3. 9. Future Outlook Retail industry in India, as we know, is one of the fast growing industry which accounts for 22% of its GDP at present24. The sector consist of only 5% of organized market and the rest under unorganized which shows that there is a wide opportunity for large scale companies in the Indian market (Singh, 2012). The proposal of FDI was considered for taking up the growth of the Indian retail market during early 1990s. It was in the year 1991, the Government has opened up the retail market to FDI through a series of steps which are; (Singh 2012) 24 ibef. org/industry/retail-india. spx 26 Table : 3. 1 1995 ? World Trade of Organizations General Agreement on Trade in Services, which includes both Wholesale and Retailing services, came into effect. FDI in cash-and-carry (wholesale) with 100% rights allowed under the Government approval route. FDI in cash-and-carry (wholesale) brought under the automatic route. Up to 51% investment in single-brand retail outlet permitted. 100% FDI in single brand retail and 51 % in Multi-brand retail. 1997 ? 2006 ? ? 2012 ? In the year 2007, the Indian retail market stood at Rs 1. 33 billion witnessing a growth of 10. %. In this, organized sector shared only 5. 9%, but itself showed a growth of 42. 7%. It was expected to maintain a much faster growth in the next 3 years (IMAGES FR Research, 2009). As part of the action taken by the Government in 2006 regarding FDI, Wal-Mart has made an agreement with Bharti Enterprises to establish a joint venture, Bharti Wal-Mart private limited, for wholesale cash-and-carry and back-end supply chain management operations in India in the year 200725. This was a decision taken by Wal-Mart as the FDI policies were not favourable for retailing. The foreign retailers were still waiting for the Government to revamp their policies on FDI in retailing. Even though there was a fast growth in organized sector, its penetration in the market was only 8-9% during 2009 which is very low as compared with countries like US, France etc with 60-80% penetration level26. During these days, the retail market looked gloomy and experts reported this will last for the next few months which will reduce the growth in organized retail sector. In 2011, the market stood at USD 396 billion. It was clear that acceptance of FDI in retail became essential for another growth to attain27. Also, according to A T Kearneys Global Retail Development Index (GRDI) 2012, India is the fifth most attracted market for International retailers and also the market is expected to show a growth of 15-20% over the next five years. 25 26 http://corporate. walmart. com/our-story/locations/india investindia. gov. in/? q=retailing-sector 27 deloitte. com/assets/Dcom-India/Local%20Assets/Documents/Indian_Retail_Market. pdf 27 Growth in organized sector can be achieved through retaining and attracting more customers in the future. Also the retailers ability to manage supply chain efficiently, increase the operational efficiency through economies of scale, serviceability and optimal space management are certain other factors that can achieve growth in organized sector (Karthikeyan, 2010). Also the usage of various tools like, GIS (Geographic Information System ); which helps the retailers to capture, store, manipulate, analyze, manage and present all types of geographical data which is highly used for locating and shifting of their stores to specific areas; are considered (Mishra, 2009). The International retailers updates on the Indian status for FDI which allows them to enter the market with less constraints and more freedom. As the Government had not supported the foreign retailers negotiation in terms of the investment, they are still in doubt to establish in the market. For the organized sector to grow further, there should be some foreign investment and that which can show the growth of 15-20% in the next five years. 3. 10. Comparison of Indian retail industry with US, UK and France. As the study shows that the top 5 global retailers are from US, UK and France, comparison study of Indian retail industry with these countries are done on the basis of the size of the industry, the major retailers within the country and the nature of competition within the country. Among the retailers above, its clear that US is the top on the basis of the size of the industry followed by France and UK. But the most attracted retail market among the above countries is India. The comparison given below explains more about the growth of these markets between 2007 and 2011. . 10. 1. Size of Industry The size of the retail industries of India (Singh, 2012) (Assistant Professor, Global Institute of Management Technology, Noida) 28, USA29, UK30 and France31 in the year 2007 and 2011 are shown in the figure below; In the French scenario, the value for the year 2010 was mentioned as USD 349. 65 billion. From the source it is established that, the growth was following a compound annual growt h 28 29 dnb. co. in/IndianRetailIndustry/overview. asp slideshare. net/hitaishi9/retail-assignment, lideshare. net/hitaishi9/retailassignment 30 prospectsnet. com/cms/ShowPage/Home_page/Industry_insights/Retail/overview/p! egiLLL, http://raceforopportunity. bitc. org. uk/sites/default/files/kcfinder/files/RaceforOpportunity/Retail%20Sector. p df 31 http://industryreviewstore. blogspot. in/2012/04/future-of-retailing-in-france-to-2016. html 28 rate of 4. 5% from 2006-2010. Hence, the value of the industry in 2007 is calculated as USD 304. 55 billion32. Figure : 3. 5 4000 3500 3000 2500 2000 1500 1000 500 0 India US UK France 2007 2011 The above figure shows the growth of the retail industries of the mentioned countries between 2007 and 2011. The growth rate is more for India and France than UK and US. The retail markets in UK and US are almost in a saturation state whereas the Indian retail market which is mostly unorganized has a wide range of opportunity for the modern retailers. The global retailers will be certainly looking forward to enter into Indian market as its organized sector is yet to grow. 32 slideshare. net/Allystephen/retailin-france-2011kh 29 3. 10. 2. Major Retailers, Their Market Shares and Nature of Competition The top 5 retailers in the four countries are given below and their market shares are shown in their respective regions33; Figure : 3. 6 Wal-Mart 6% Metro Group Aditya Birla 6% 6% Future Group 54% RETAILERS IN INDIA Reliance Retail 28% The study shows that Future Group is the market leader in Indian retail industry with a market share of 54%. Followed by the challenger, Reliance Retail has a share of 28%. The next three retailers have almost equal shares which show that there is a tight competition within the followers. Figure : 3. 7 RETAILERS IN USA 11% 11% 11% 52% Wal-Mart Kroger Target 15% Walgreens Costco 33 planetretail. net/Presentations/grocery-2012-web. pdf 30 In USA, the retail industry is lead by Wal-Mart with a market share of 52% followed by four other retailers Kroger, Target, Walgreens and Costco with respective market shares of 15% for Kroger and 11% each for the rest of them. This shows that there is a tight competition within the four companies. The Indian and US retail industries are having almost same nature of competition. Figure : 3. 8 RETAILERS IN UK 0% 15% 37% Tesco Sainsbury 19% 19% Walmart Morrisons Co-operative Group The retail industry in UK has different combinations of market shares among the companies. The chart shows that none of them is having more than 50% of the market share. The market leader is Tesco with 37% market share followed by Sainsbury and Walmart with 19% each. Morrisons is only 4% behind the two companies which shows that there is a strong competition b etween all the retailers in UK. Figure : 3. 9 RETAILERS IN FRANCE 14% 17% 28% Carrefour Leclerc Casino 18% 23% ITM Auchan 31 Study shows that there exists a similar competition within the companies in France as in UK. Even though Carrefour is having the higher market share of 28% than the other retailers, Leclerc which holds the second position with a market share of 23% is not far behind. The rest of the companies have a competition within themselves as they have market shares between 14% and 18%. 32 Chapter 4 CONCLUSION 33 The report analysed in detail, the retail industry in India. The research initially started with the collection of data about the Indian retail industry as a whole, and then moved onto global scenario of retail industries. Also, issues regarding the foreign direct investment(FDI) in the retail sector is covered. The key players currently operating in the retail industry and the bottlenecks that the retail industry is facing in India are also analysed. Based on the findings, the future outlook of the Indian retail industry is mentioned in the report. 4. 1. Major Findings 1) The Retail sector in India is split up into two, the organised and the unorganised. 2) In terms of value the size of the retail sector in India is $350 billion. The organised sector contributes about 5%of the total trade. ) The retail sector in India contributes 10% to the Gross Domestic Product and 8% to the employment of the country. 4) In terms of growth the FMCG retail sector is the fastest growing unit. 5) The foreign retail giants were initially restricted from making investments in India. But now FDI is permitted 51% for multi brand retailing and 100%for single brand retailing. Again they can enter the markets through franchis es. The report concludes that, retail industry in India has a very bright future prospect as it is undergoing through a transaction phase. It is expected to enrich the Indian economy in terms of Income and employment. The retail industry in India has come forth as one of the major dynamic and fast paced industries with several players entering the market. From analysis other reports and surveys it is quite clear that Indian retail players are now all set and ready to triumph over the organised retail sector. The Indian retail industry is now on a verge to experience speed actions and competitions, allowing the consumers to get the best deals out of it. 34 Chapter 5 REFERENCES 35 REFERENCES 1. www. moneycontrol. com 2. www. ibef. org 3. Pricewaterhousecooper research 4. Deloitte research 5. www. Livemint. com 6. indianretailer. com/article/sector-watch/food-and-grocery/Standingagainst-each-other-1489/ 7. Business monitor international(Indian retail report Q1,2012) 8. ASA Associates report, August 2012 9. punebds. com/pf. asp 10. managementparadise. com/forums/principles-management-p-o-m/208682pest-analysis-retail-industry. html 11. http://encyclopedia. thefreedictionary. com/PEST+analysis 12.